For years, many communication functions have been measured by output: campaigns delivered, content produced, channels managed, messages written. Unfortunately for us, AI is accelerating a shift whereby organisations are increasingly questioning whether value comes from producing communication, or from shaping outcomes. So, what comms skills matter most right now?

If you're working in communications right now (or you want to), you've probably found yourself wondering what the future holds for the profession. So it’s not really surprising when you see this question keep popping up in conversations across the industry: will AI take our jobs? The real risk isn't AI itself, but standing still while everything around us changes because of it. What’s the biggest risk for a career in communications?

You can be the smartest person in the room and still completely lose your message the moment a microphone appears. So… what actually separates confident communicators from nervous ones, and how can we use these traits or skills to become more confident in speaking to the media, public or even just during a presentation? We’ve got some tips.

For years, communication roles have often been heavily associated with outputs like writing newsletters, drafting CEO emails, producing social media content, preparing presentations or managing internal updates.  While those tasks still matter, AI is rapidly changing how they are produced and how quickly, too. So: what does AI really mean for communications professionals?

When leaders hear the word “reputation,” many think about media coverage, public relations, and crisis response. While these are certainly part of the equation, they represent only a small piece of the bigger picture. Reputation is formed through every interaction people have with your organisation. So, how do you build a strong business reputation in the age of AI?

Often, when something isn’t working in a business, or people are frustrated, engagement is slipping, or there’s a bit of noise building in the background, the first answer people run to is: let’s communicate more. But honestly, not every problem is a communication problem, and even moreso, not every problem can be solved with more communication. So, when is communication not the answer and why does that matter?

Clear communication isn’t enough to drive change. People don’t adopt change simply because it makes sense, they adopt it because it feels safe and acceptable to them. So how do we make the change safe, and how do we find the acceptable outcome for our people?

The quiet assumption of “once things calm down…” shows up in conversations more often than we probably realise. The assumption that once things have stopped, we’ll reset and we’ll find our rhythm again because things will be more manageable. So then what happens if that moment doesn’t come? If the past few years have shown us anything, it’s that uncertainty isn’t a passing phase. So, this is why comms needs to change in a permanently uncertain world.

Most advocacy campaigns don’t fail because the cause isn’t worthy, but because the communication isn’t doing its job. As in: the message never quite bridges the gap between awareness and action. So, what can communicators learn from advocacy campaigns?

As AI tools become more embedded in our work, it’s tempting to focus on speed, scale and efficiency because we can generate messages faster, repurpose content instantly and push updates across multiple channels in seconds. Yet, despite all that output, many organisations still hear the same refrain in engagement surveys that communication isn’t effective. So we asked the important question: how do we make sure our comms are effective in the age of AI?

In today’s world of work, strategies refresh faster than ever because things like technology reshape roles overnight, AI rewrites how work gets done and hybrid environments continue to challenge connection and culture. The pace is relentless, and even change itself seems to be changing, leading to a lot of changes failing in the workplace. So… we tell you how change fails in the workplace and how to rethink it for success.

In our latest blog, we explore how internal communication has evolved, the myths that still limit its impact, and what organisations need to focus on next to make it truly strategic.

In this blog, we talk about why speaking confidence is a physical skill, not a personality trait, and how simple repetition changes everything. Learn how to do public speaking with confidence, and find your voice.

The stories that make messages stick in the workplace are usually the simple, familiar, and everyday experience ones. Especially in an environment where employees are navigating constant change and an increasing volume of information, because it’s this familiarity that captures attention and builds understanding. Which is why your message needs a story... and we'll tell you how to find one!

Leadership communication can make or break culture, trust and performance. In this week’s blog, we unpack nine leadership communication pet peeves we see time and time again, and more importantly, how to fix them. What’s your biggest leadership comms pet peeve?

Change is now business as usual. Which is why leading people, processes and projects through change is no longer a nice to have skill, but a necessity that is core to leadership; but what does that mean in practice? Read more on leading through change and what today’s leaders need to know and do.

No one wakes up excited to have a difficult conversation, especially when it’s things like addressing poor behaviour, responding to a crisis, or navigating a polarising issue. So… it may seem cut and dry, but, why do we avoid them? And how do we approach them in a way that protects trust, strengthens culture and actually moves things forward?

While AI won’t replace strategic communicators, it will quickly replace purely transactional comms work. So when you hear the infamous: “Will AI replace my comms job?”, it may not be an entirely unreasonable question. This blog explores just that and the impacts AI will have on your job as a communicator.

Feedback gets blamed for a lot of things in workplace but, feedback itself isn’t actually the issue. So, this blog covers it all: why feedback is so hard, what leaders often get wrong, and how to do it better without turning every conversation into a stress spiral. Read more on managing, receiving and giving feedback as a comms pro.

One of the biggest myths in leadership is that once you have the title, people will automatically listen. They won’t, and while it’s not because they’re difficult, disengaged or resistant it’s actually because comms simply doesn’t work that way. Humans don’t receive information uniformly. That’s why this blog focuses on a deceptively simple idea: adapting your leadership communication style for your team.