For years, many communication functions have been measured by output: campaigns delivered, content produced, channels managed, messages written. Unfortunately for us, AI is accelerating a shift whereby organisations are increasingly questioning whether value comes from producing communication, or from shaping outcomes. So, what comms skills matter most right now?

If you're working in communications right now (or you want to), you've probably found yourself wondering what the future holds for the profession. So it’s not really surprising when you see this question keep popping up in conversations across the industry: will AI take our jobs? The real risk isn't AI itself, but standing still while everything around us changes because of it. What’s the biggest risk for a career in communications?

You can be the smartest person in the room and still completely lose your message the moment a microphone appears. So… what actually separates confident communicators from nervous ones, and how can we use these traits or skills to become more confident in speaking to the media, public or even just during a presentation? We’ve got some tips.

For years, communication roles have often been heavily associated with outputs like writing newsletters, drafting CEO emails, producing social media content, preparing presentations or managing internal updates.  While those tasks still matter, AI is rapidly changing how they are produced and how quickly, too. So: what does AI really mean for communications professionals?

When leaders hear the word “reputation,” many think about media coverage, public relations, and crisis response. While these are certainly part of the equation, they represent only a small piece of the bigger picture. Reputation is formed through every interaction people have with your organisation. So, how do you build a strong business reputation in the age of AI?

The quiet assumption of “once things calm down…” shows up in conversations more often than we probably realise. The assumption that once things have stopped, we’ll reset and we’ll find our rhythm again because things will be more manageable. So then what happens if that moment doesn’t come? If the past few years have shown us anything, it’s that uncertainty isn’t a passing phase. So, this is why comms needs to change in a permanently uncertain world.

Most advocacy campaigns don’t fail because the cause isn’t worthy, but because the communication isn’t doing its job. As in: the message never quite bridges the gap between awareness and action. So, what can communicators learn from advocacy campaigns?

As AI tools become more embedded in our work, it’s tempting to focus on speed, scale and efficiency because we can generate messages faster, repurpose content instantly and push updates across multiple channels in seconds. Yet, despite all that output, many organisations still hear the same refrain in engagement surveys that communication isn’t effective. So we asked the important question: how do we make sure our comms are effective in the age of AI?

In today’s world of work, strategies refresh faster than ever because things like technology reshape roles overnight, AI rewrites how work gets done and hybrid environments continue to challenge connection and culture. The pace is relentless, and even change itself seems to be changing, leading to a lot of changes failing in the workplace. So… we tell you how change fails in the workplace and how to rethink it for success.

While AI won’t replace strategic communicators, it will quickly replace purely transactional comms work. So when you hear the infamous: “Will AI replace my comms job?”, it may not be an entirely unreasonable question. This blog explores just that and the impacts AI will have on your job as a communicator.

What would you do if a c lenient came to you and said they no longer needed your services, because they’re going to use ChatGPT instead? Here’s four ways to use this as an opportunity to demonstrate your value.

What is a personal brand, and why do you need it? Your personal brand isn’t just a buzzword—it’s your professional reputation, and in today’s digital world, it’s built online before you even meet someone. Recruiters, clients, and industry peers Google you before they call you. So, what are they finding? A strong personal brand helps you stand out, build credibility, and future-proof your career. So if you’re ready to build your brand, you can start here.

Artificial Intelligence (AI) seems to be the topic on everyone’s tongue at the moment. However, even with most trends focusing on AI, adoption still remains relatively slow. Which is why many businesses and leaders are looking for ways to increase AI adoption, and this is where we can help with six top tips on how to embed AI in your workplace.

In a rapidly evolving communication landscape, professionals need to adapt not only to new tools but also to shifting expectations of skills. Which is why we’ve collated a few of the key things we think you’ll need to focus on to stay ahead:

As we come to the end of the year, we’re jumping on the bandwagon and taking a look back at 2023! Looking at the key trends and themes from the past 12 months helps us be in the best position to prepare effectively for the next year, so let’s check out the wrap up for this year!

Video is an incredibly powerful communication tool that can elevate your communications and messaging regardless of your role. Which is why we’ve collated some key tips to start creating your own!

What if you could use AI to leverage your own work, rather than have it created for you? AI provides the content concept, you provide the context behind the ideation. Now, you’re most likely wondering how, and what do you mean? We’re here to tell you how to use AI to get ahead on your content planning!