Blog
Short, snappy articles full of practical communication tips and insights.
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Why communicators need to manage their AI footprint
Your organisation’s reputation has always been shaped by what you say, what others say about you and what people experience when they interact with your brand. However, there’s a new player in the mix: artificial intelligence. This is where communicators need to start thinking differently about reputation management. While you can influence the information available about your organisation, you can’t directly control how AI interprets, combines and presents it.
5 trends shaping the future of communications across the Asia-Pacific region
The comms profession is evolving quickly, and across the Asia Pacific (APAC) region, some clear themes are emerging that may or may not differ from the rest of the world. So, what kind of trends are we seeing across APAC in communications?
How to use Artificial Intelligence (AI) in your communications without losing audience trust
AI is making it easier than ever to produce content, analyse information and get communications out the door... but just because we can automate something doesn't mean we should. So, what did our research tell us on how to use artificial inteligence (AI) in communications without losing the trust of your audience?
How communications helps set your workplace culture
Workplace culture is what people actually experience every day, in the way decisions are made, expectations are communicated, mistakes are handled and people treat one another when nobody’s watching; which is ultimately where a lot of organisations get it wrong. So, how does communications help set your workplace culture? Find out.
How to measure communications impact, not just outputs
Performance review season has a habit of turning our attention to numbers like how many projects did we deliver? However, there is a problem with relying too heavily on outputs to demonstrate our value because producing something is not the same as achieving something. So, how do we measure communications impact rather than just outputs?
Mastering cross-cultural communication in the modern workplace
In today’s hyper-connected world, communication spans more than just time zones. It crosses cultural, political, and social boundaries, meaning you might find yourself leading a global team or collaborating with colleagues from a wide range of backgrounds. In this environment, cross-cultural communication isn’t simply a ‘nice to have’, it’s something you need to master in the modern workplace; so we’ll show you how!
How to communicate cross-culturally
In a highly globalised world, the critical need for cross-cultural communication awareness and training has become less of a nice-to-have, and more of a must-have. With colleagues and family peppered around the world, it’s important to remember that communication varies which is why we’ve put together a how-to guide on communicating across cultures.

