Blog

Short, snappy articles full of practical communication tips and insights.

View posts per topic

Melanie Loy Melanie Loy

How storytelling builds trust and credibility

Today, almost anyone can generate a polished article, write a LinkedIn post or even draft an entire book in a matter of minutes. Information has become abundant, content is everywhere and while that's made knowledge more accessible than ever, it's also made it much harder to stand out. Especially in the book-writing space. So how do we stand out? We get back into storytelling to build trust and credibility.

Read More
Change Melanie Loy Change Melanie Loy

How to write compelling key messages for change

How you position your change can make all the difference in your audience’s first impressions of what’s to come. So when it comes time to draft your key messages, you need to think beyond the facts … to what you want people to FEEL about the facts!

Read More

Most popular