Blog
Short, snappy articles full of practical communication tips and insights.
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How to use Artificial Intelligence (AI) in your communications without losing audience trust
AI is making it easier than ever to produce content, analyse information and get communications out the door... but just because we can automate something doesn't mean we should. So, what did our research tell us on how to use artificial inteligence (AI) in communications without losing the trust of your audience?
How communications helps set your workplace culture
Workplace culture is what people actually experience every day, in the way decisions are made, expectations are communicated, mistakes are handled and people treat one another when nobody’s watching; which is ultimately where a lot of organisations get it wrong. So, how does communications help set your workplace culture? Find out.
What is social media moderation and why it’s become a part of PR (and reputation management)
Social media management is often treated as a publishing job, but this forgets the whole other side to social media that can be considerably more complicated: what happens after you hit publish. Which is where social media moderation is no longer just an operational task for whoever manages the organisation’s Facebook or Instagram account. It has become part of public relations and reputation management.
How to measure communications impact, not just outputs
Performance review season has a habit of turning our attention to numbers like how many projects did we deliver? However, there is a problem with relying too heavily on outputs to demonstrate our value because producing something is not the same as achieving something. So, how do we measure communications impact rather than just outputs?
How AI is changing communications, and where your human skills come in
If ChatGPT and Canva didn’t automatically make you a talented graphic designer… then why would it make you a comms expert? The value of a communications professional has never just been the ability to put words on a page. It’s understanding the audience, the context, the risks, the relationships and what needs to happen when the message lands. So, how is AI changing communications and where do your human skills come in?
How communications plays a role in psychological safety at work
Psychological safety has become a familiar term in workplace conversations, especially with the introduction of psychosocial hazard legislation here in Australia. At its simplest, psychological safety is about whether people believe they can express themselves, admit mistakes, ask questions, raise concerns and disagree without being punished, humiliated or unfairly judged. It doesn't mean everyone has to agree, and it certainly doesn't mean everyone needs to feel comfortable all the time. So, how do we create that?
What's the difference between change management and change communication?
Change management and change communication are closely connected, sure, but they are distinct disciplines. Understanding the difference matters because successful organisational change requires both, where you’re able to work together, but do different jobs. So, what’s the difference between change management and change communication?
Does brand actually matter in internal communications?
Does brand actually matter in internal communications? Yes! It does, and most likely more than you think. Internal communications and consistency of brand are critical to ensuring everyone is on the same page… so how do you ensure it remains consistent? Find out now.
The business communication skills we all need
Communication in business has changed significantly. There are more channels, more technology, more information and now more AI tools than ever before which means the ability to write a grammatically correct email is no longer enough. In fact, AI can do a pretty good job of that for us. The real communication challenge is knowing what to say, who needs to hear it, how they need to hear it and what needs to happen as a result. So, what are the business communication skills we all need?
Helping people navigate change using communications
The goal of change communication is to ultimately, help people understand what’s happening, make sense of what it means for them and navigate what comes next. So, how do we help people navigate change using communications?
How to give your employees a reason to embrace change, not resist it
When we describe someone as “change resistant”, we can easily make the assumption that the problem sits with them. What if… what we’re calling resistance is actually simply feedback? Learn how to give your employees a reason to embrace change, rather than resist it.
What is horizon scanning for a communications professional?
Communication professionals spend much of their time responding to what has already happened. While that's an important part of our role, it also means we're often helping organisations navigate change after decisions have been made, rather than helping them prepare for what's coming next. Which is where horizon scanning comes in.
How storytelling builds trust and credibility
Today, almost anyone can generate a polished article, write a LinkedIn post or even draft an entire book in a matter of minutes. Information has become abundant, content is everywhere and while that's made knowledge more accessible than ever, it's also made it much harder to stand out. Especially in the book-writing space. So how do we stand out? We get back into storytelling to build trust and credibility.
Why trust matters more than expertise in the workplace now
It wasn't that long ago that expertise was enough to set you apart; but we're not working in that world anymore. With AI these days, it's becoming increasingly difficult to know who or what to believe. So if everyone can sound like an expert, what actually makes someone worth listening to? Trust. So, we’re exploring why trust matters more than expertise in the workplace now.
How to use AI and technology to complement your communications work
Every week seems to bring another story about a new AI tool, another company automating work or another prediction about the future of work. It's easy to see why so many people are wondering where they fit into an AI-enabled workplace. Instead of asking whether AI will replace communicators, we should be asking how it can help us remove repetitive work, improve the way we communicate and free up more time for the strategic thinking, creativity and relationship-building that only humans can provide. So, where should communicators start?
Why your town halls aren’t effective
Town halls have become the default answer to almost every communication challenge. But here's the question: are they actually working? In this blog, we look at why so many town halls miss the mark (why your town hall sucks) and what communicators should be measuring instead.
Why communicators need to start thinking beyond human audiences
Remember when SEO felt like the answer to everything? The idea was simple: if people could find you, they could understand you… but that assumption is changing. People are no longer searching in the traditional way, they’re turning to tools like ChatGPT, Gemini and Claude to summarise, compare and recommend information for them. So, how do we think for an AI audience?
Why people resist change and how to navigate it with communication
A compelling case for change usually starts by giving people context. We have to give them the why; and to do that, we need to understand why people resist change and how to navigate it with communication.
The communications skills that matter most right now
For years, many communication functions have been measured by output: campaigns delivered, content produced, channels managed, messages written. Unfortunately for us, AI is accelerating a shift whereby organisations are increasingly questioning whether value comes from producing communication, or from shaping outcomes. So, what comms skills matter most right now?
The biggest risk for a career in communications
If you're working in communications right now (or you want to), you've probably found yourself wondering what the future holds for the profession. So it’s not really surprising when you see this question keep popping up in conversations across the industry: will AI take our jobs? The real risk isn't AI itself, but standing still while everything around us changes because of it. What’s the biggest risk for a career in communications?
