Brand messaging and thought leadership, in your own voice
Clear messaging for your business, and LinkedIn content that sounds like you. Written by experienced communicators, never by AI.
People can tell
If customers can't quickly understand what you do and why they need it, they won't buy from you. And if your content sounds generic, people notice. In our 2026 AI Comfort Survey, respondents told us they spot AI-written content by its tone, its polish and its lack of personality, and that it costs trust.
We take the time to understand your voice, what matters to you and what you want to achieve. Then we write in a way that's clearly, authentically you.
Personal and company brand messaging
For businesses and professionals who need to explain what they do clearly and consistently, across every platform.
What's included:
A one-on-one session to develop your brand tone of voice
A personalised key message matrix, with messaging you can copy, paste and use across platforms
Messaging for your key products and services
A brand pillars framework to help you create more content
Investment: $5,000 + GST
Thought leadership and ghostwriting
Thinking about your next career move, or know you should be more active on LinkedIn but don't have the time? We'll help you build your profile as a thought leader, in your voice. And we promise: no AI is involved in writing your posts.
What you'll walk away with:
A tone of voice guide to shape all your communication
A thought leadership matrix, outlining the issues that matter to you and how you'll talk about them
A key message matrix to help you develop other content
A refreshed LinkedIn profile
Investment: $6,000 + GST
Optional ongoing content: two written pieces a week, such as LinkedIn posts or articles, for $450 + GST a week.
Need a fresh set of eyes?
Got an annual report, impact report, Financial Inclusion Action Plan or another long document? We secretly love editing and proofing, and making complex documents visual and easy to understand.
Investment: Priced after a scoping call
Editing can also be covered by a Flexible Support package.
How it works
Book a call. Tell us what you need and who you want to reach.
Find your voice. A one-on-one session to understand your style, goals and the issues that matter to you.
We write. You'll get your messaging tools, with two rounds of revisions.
Keep it going. Add ongoing content if you'd like us to keep your profile active.
FAQs
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No. Cuttlefish Communications thought leadership and ghostwriting is written by experienced communicators, not AI, so it sounds like you.
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We start with a one-on-one session about your style, goals and the issues you care about, then turn that into a tone of voice guide we use for everything we write.
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A simple document that sets out your core messages and how to adapt them for different audiences and platforms, so you can create content quickly and consistently.
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Yes, with 4 weeks’ notice.
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Brand messaging is $5,000 + GST. Thought leadership is $6,000 + GST, with optional ongoing content at $450 + GST a week.