Blog
Short, snappy articles full of practical communication tips and insights.
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What is horizon scanning for a communications professional?
Communication professionals spend much of their time responding to what has already happened. While that's an important part of our role, it also means we're often helping organisations navigate change after decisions have been made, rather than helping them prepare for what's coming next. Which is where horizon scanning comes in.
How storytelling builds trust and credibility
Today, almost anyone can generate a polished article, write a LinkedIn post or even draft an entire book in a matter of minutes. Information has become abundant, content is everywhere and while that's made knowledge more accessible than ever, it's also made it much harder to stand out. Especially in the book-writing space. So how do we stand out? We get back into storytelling to build trust and credibility.
Why trust matters more than expertise in the workplace now
It wasn't that long ago that expertise was enough to set you apart; but we're not working in that world anymore. With AI these days, it's becoming increasingly difficult to know who or what to believe. So if everyone can sound like an expert, what actually makes someone worth listening to? Trust. So, we’re exploring why trust matters more than expertise in the workplace now.
