If you're working in communications right now (or you want to), you've probably found yourself wondering what the future holds for the profession. So it’s not really surprising when you see this question keep popping up in conversations across the industry: will AI take our jobs? The real risk isn't AI itself, but standing still while everything around us changes because of it. What’s the biggest risk for a career in communications?

You can be the smartest person in the room and still completely lose your message the moment a microphone appears. So… what actually separates confident communicators from nervous ones, and how can we use these traits or skills to become more confident in speaking to the media, public or even just during a presentation? We’ve got some tips.

When leaders hear the word “reputation,” many think about media coverage, public relations, and crisis response. While these are certainly part of the equation, they represent only a small piece of the bigger picture. Reputation is formed through every interaction people have with your organisation. So, how do you build a strong business reputation in the age of AI?

Creativity is often associated with artistic ability, but in the world of PR and communications, it’s more about mindset and collaboration. It’s about thinking differently, solving problems in innovative ways, and embracing fresh perspectives. So… what are the barriers to creativity in PR, and how can we overcome them? Here are some of the biggest tips, according to Kirsty Visman and Mel Loy, on getting ahead of the game.