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Why strategic goals and values don’t stick (and how to make them stick)
Every organisation wants its people to “live the values” and “understand the strategy.” More often than not, most people don’t remember any of it. Not necessarily because they don’t care or they aren’t committed, but because organisations often forget one crucial thing: strategy and values only matter if people can feel them, not just read them. So, how does this fail and what can we do to address it?
