If you thought 2025 was a big year for change, buckle up, because 2026 is about to raise the bar. From AI adoption to workplace expectations, the past 12 months have shown us just how quickly the ground can shift beneath our feet. Plus as communicators and change professionals, we’re right in the thick of it. Here are the top five trends that shaped 2025—and what they mean for the year ahead.

Every organisation wants its people to “live the values” and “understand the strategy.” More often than not, most people don’t remember any of it. Not necessarily because they don’t care or they aren’t committed, but because organisations often forget one crucial thing: strategy and values only matter if people can feel them, not just read them. So, how does this fail and what can we do to address it?

Every organisation sets out on its change journey with the same ambition: to move forward, to evolve, to transform. Yet two organisations can start with the same vision, use the same consultants, adopt the same frameworks, and still end up in completely different places. So we’re discussing why the same change strategy works in one orgatisation, but fails in another.

From the pandemic to AI, with shortened attention spans and higher expectations, it’s no lie that the last five years have been a crash course in adaptation. So, while we’ve evolved into our very new brand: Cuttlefish Communication, we thought it’d be a treat to look back at the five ways communication has evolved, and what smart businesses (that includes us!) are doing to stay ahead.

The hard truth is: alignment isn’t a box to tick. It shifts as your strategy, people, and environment evolve. That’s why great leaders revisit the “why” often. They understand that clarity is fragile, and alignment builds collaboration, culture, innovation, performance. Which is exactly what we mean when we talk about alignment as communications professionals.

In the fast-paced world of communication, we often don’t have the luxury of developing a full-blown communications plan for every message we send. But if you want your communication to be effective without spending hours crafting it, we have three key questions you should ask before you begin. These questions will help you cut through the noise, engage your audience, and ensure your message actually lands.

What is a personal brand, and why do you need it? Your personal brand isn’t just a buzzword—it’s your professional reputation, and in today’s digital world, it’s built online before you even meet someone. Recruiters, clients, and industry peers Google you before they call you. So, what are they finding? A strong personal brand helps you stand out, build credibility, and future-proof your career. So if you’re ready to build your brand, you can start here.

Artificial Intelligence (AI) seems to be the topic on everyone’s tongue at the moment. However, even with most trends focusing on AI, adoption still remains relatively slow. Which is why many businesses and leaders are looking for ways to increase AI adoption, and this is where we can help with six top tips on how to embed AI in your workplace.

Whether it's staffing a school tuckshop or running community events, the question remains: how do we get more people to pitch in? So, to answer this, we got our behavioural science hats on to give you some practical ways to inspire action and build a stronger sense of community from the people you’re aiming to influence - and we’ve used a school tuckshop volunteer scenario to give you some real-life examples.

Posting on LinkedIn can be daunting - even if it’s just on your personal page. Not to mention the time and energy it takes to try and grow a presence on LinkedIn. Luckily, we’ve got good news on that front because with some consistent effort and a few key tactics, you can pretty quickly stand out and build an engaged audience. So, get moving with these five tips to ensure your content gets seen… and hopefully, interacted with! 

Over the past 100 episodes of Less Chatter, More Matter, we've had the privilege of speaking with some incredible guests who shared their unique perspectives and invaluable expertise in communication. As we celebrate this milestone, we’re reflecting on the top 10 lessons that have stayed with us—and how they’ve influenced the way we think about communication.

In a world where feedback is critical but attention spans are short, are we surveying people too much? Survey fatigue is real—and not just for employees. If you’re facing low response rates or disengaged audiences, it’s time to explore more creative ways to gather meaningful feedback. Here are five fresh approaches to consider.

Strategic internal communication is more than sending emails, posting on intranet sites, or coordinating announcements. It's about aligning communication with business objectives to deliver measurable outcomes. So, we’ve identified some of the biggest barriers for internal comms to become strategic, and then, we’ve given you the tools and insights on how to address them. 

2024 has been a whirlwind, and 2025 is shaping up to be just as transformative! From AI advancements and ESG expectations to polarisation in the workplace and cybersecurity challenges, communicators have a lot to prepare for. Which is why we’ve collated our top 2025 communications trends to stay across, and how to address them, right here.

The power of connected communications sits behind the purpose of an organisation, and how we communicate that. Follow our top tips to ensure your comms resonate and drive a strategic purpose!

Whether you’re looking for your next leadership gig, or you’re already in a leadership role and you are looking to leave a mark, having a well developed personal leadership brand is crucial. Use these pillars to get clear on your personal leadership brand.

If your business is going through change - or is about to - communication is one of the most critical tools in your toolkit. But how do you do it well? Here’s a quick overview of our change communication framework to get you started.

Communication professionals who don’t learn how to incorporate AI into their practice will be left behind. Here’s five ways you can start to use AI … gently!

Storytelling is one of the most powerful tools you can have in your communication toolbox! In this blog, we share four types of strategic stories you can use in your business.

Writing a communication plan for change takes a different approach to writing a comms plan for a campaign or operational matters. Here’s our guide to writing a change communication plan that helps you get what you need!