In a world where attention is the new currency, getting your message heard isn’t as simple as hitting ‘send’. No matter who you're communicating with: employees, customers, or anyone in between, you’ll always be competing with endless noise. So, how do we spot a story opportunity?

As communicators, we’re under constant pressure to get people’s attention and keep it long enough for our messages to land. But here’s the uncomfortable truth: facts alone rarely stick, and data or bullet points are quickly forgotten. What people remember are the stories we tell. So, why does it work and how do we do it? We asked an expert and TedX Coach,  Soundari Mukherjea, for her thoughts and this is what we got.

Up until the 1980s, most people couldn’t read or write. So… how, you ask, did they communicate? Well, through talking - or more specifically - through storytelling. Stories that rewired how the brain reacts to hearing a story, ultimately causing it to be more engaged! Which is why it’s important to use storytelling in your corporate communications. And we’ll tell you how!