Episode 182: The importance of horizon scanning in communications

LESS CHATTER, MORE MATTER PODCAST | 6 AUGUST 2026

Communication professionals are often called in after the big decisions have already been made. For example, a change is announced, a crisis erupts or a project is approved. Only then, after the fact, are we asked to communicate it. But what if our greatest value came before any of that happened?

In this episode of the Less Chatter, More Matter podcast, we’re joined by communication and change expert Anne-Marie Blake, co-founder of True, to explore the growing importance of horizon scanning (plus, what is it?) and why communicators need to become more proactive, strategic advisors.

Anne-Marie explains what horizon scanning is, why it's about preparing rather than predicting, and how communication professionals can identify weak signals, challenge assumptions and help organisations navigate an increasingly complex world.

We discuss practical techniques for incorporating horizon scanning into communication planning, using scenario planning to test future possibilities, bringing diverse perspectives into strategic conversations, and helping leaders prepare for change before it arrives.

Get your headphones on for some practical ideas on strengthening your strategic influence and helping your organisation prepare for whatever comes next.

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