Change Communication Skills Training
Using communication to help drive change
Change is constant in today's workplaces — and communicating it well can be the difference between a smooth transition and a frustrated, disengaged workforce.
This training is designed to give your team a practice framework for developing effective change communication, grounded in behavioural science.
At the end of this workshop, your team will:
understand how different people respond to change, and what that means for your communication
know how communication fits into the broader change management discipline - and what’s in scope, and what’s out of scope as communicators
know how to use our EPIC Change Communication Framework to design and deliver change communication that actually works
understand how to craft and deliver messages to give your communication the best chance of success.
What to expect from your Change Communication Skills training session
Understand how our brains work, especially when there is change and uncertainty
Understand how different people respond to change, and what that means for your communication
Know the difference between internal communication and change communication
Understand how communication complements the other elements of change management
Learn about everyone’s different communication styles and preferences
Learn how to apply lessons from behavioural science to your messaging and channels.
Who should attend
This workshop is for people who…
are professional communicators already and want to add change communication to their toolkit
Project Managers and Change Managers who are likely to take on communication as part of their remit
Team leaders who will need to lead people during change, and want the communication skills to help them do that successfully.
How the course is run
To get the most out of your Change Communication Skills training, this workshop is facilitated in person for four hours. Please note that hybrid workshops (some people online / some in person) are not ideal for this type of training.
If required, we can run the workshop as two 90-minute sessions with everyone joining online. To make sure everyone gets the most out of this training, numbers are capped at 15 people.
Course Outline
Module 1: Foundations of change communication
The five elements of effective change management
The differences between internal communication and change communication
The EPIC Change Communication Framework
Module 2: Focus on people
What happens in our brains when we are faced with uncertainty and a lot of change
How people respond to change, and what that means for your team’s communication
Understand the components of our communication preferences
Discover different communication style and what that means for your communication during change.
Module 3: Evaluating change
Learn how to take a great brief - and the importance of the reverse brief
Discover the questions you’ll need answered in order to create an effective change communication strategy
Module 4: Planning and positioning
Learn how to make a compelling ‘case for change’
Develop key messages that resonate with your audiences
Create a change communication strategy and plan that’s centred on people’s experiences
Module 5: Implementation
Prepare, support, and coach leaders who need to communicate change
Use the PIE framework to enhance your communication
Understand how to use language and visuals to make your communication resonate.
Tap into behavioural science techniques to level up your communication skills.
Module 6: Check & Correct
Learn how to measure the effectiveness of your change communication
Know how to understand what’s working and what’s not
What you’ll get as part of this training
Each participant will receive printed tools during the training to help make the learning stick
Your leaders will receive a copy of the slides presented
If required, we can supply a Certificate of Completion for each participant.
Your questions answered
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Your workshop includes:
Pre- and post-workshop meetings to ensure we deliver what you need for your team
A pre-workshop survey with your leaders to understand where we can make the most impact
A copy of the slides and materials presented
Printed collateral on the day to help guide the learning
Facilitation on-site by a master facilitator
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A four-hour, on-site workshop, including all pre- and post-workshop meetings, design, and printing, is $6,000 AUD + GST, for up to 15 people.
To secure your spot, we require a 30% deposit when you book. The remainder of the cost will be billed after the workshop is completed.
Any accommodation and travel-related costs will be added to your final invoice.
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We understand that unexpected things happen sometimes. We require 48 hours notice to reschedule. You must reschedule your workshop within the next three months.
If you need to cancel your workshop, you will need to do so at least two weeks’ prior to your booking. If not, you will forfeit your 30% deposit.
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For most teams, you will need to book a room of your choice at your premises.
If you want to go off-site for your workshop, please let us know and we can look at different options.
About your facilitator
Mel Loy SCMP
Founder and Director, Cuttlefish; IABC Asia-Pacific Region Board Member; IABC Asia Pacific Academy Partner
Mel Loy is a self-confessed serial ideator, obsessed with how humans behave and what that means for effective communication. After studying journalism she discovered a love not for reporting but for the power of communication — and went on to spend more than 20 years in increasingly senior corporate communication roles across emergency services, construction and mining, early learning, retail and more.
In late 2020, after leading her team through the COVID-19 pandemic, Mel started her own agency. Today her small-but-mighty team at Cuttlefish provides consulting and training to clients across Australia and overseas, specialising in internal, change, crisis and strategic communication.
Mel is the author of two books — Change Isn't Hard and Less Chatter, More Matter — and host of the Less Chatter, More Matter podcast. An international award winner for her training programs and strategies, a sought-after facilitator and keynote speaker, and a certified Strategic Communication Management Professional (SCMP), and a volunteer Board member for IABC Asia-Pacific. When she’s not obsessing over words and human behaviour, Mel is teaching group fitness classes and yoga at her local gym.