Strategic Storytelling Training
Use the power of storytelling to cut through the noise
It’s no secret that today’s audiences are overwhelmed with noise. Employees receive hundreds of emails, text messages, chat messages a day, along with meetings and consuming social media content.
And in a world of constant change, and more pressure to achieve business goals, you need to make sure your message can cut through the noise. One of the best ways to do that is to embrace the power of storytelling!
At the end of this workshop, your team will:
have storytelling frameworks and tools they can start to use in their work right away
understand why storytelling is so effective and how to do it
have more confidence in finding, designing, and delivering strategic stories.
What to expect from your Team Communication Skills training session
Understand why our brains love storytelling, not dot points.
Learn about different story types and frameworks to help you craft great stories.
Find out how to discover the stories in your workplaces.
Practice designing and delivering a story to help build the confidence to do it ‘in real life’.
Who should attend
This workshop is for people who…
are leaders who need to level up their communication skills to inspire, motivate, and engage their audiences
Change Managers and Project Managers who need to use storytelling to demonstrate the value of their work and engage people in their projects
Professional Communicators who want to add strategic storytelling to their toolkits
Any professional who needs to influence others and catalyse change.
How the course is run
To get the most out of your Strategic Storytelling training, this workshop is facilitated in person for two hours. Please note that hybrid workshops (some people online / some in person) are not ideal for this type of training.
If required, we can run the workshop as a 60-minute webinar with everyone joining online.
Course Outline
Module 1: Understanding the power of storytelling
What happens in our brains when we hear a story
Why storytelling is so ‘sticky’ when it comes to sharing strategic messages
Module 2: Finding the stories
The elements that make a great story
How to unearth the hidden stories in your organisation
Module 3: Types of stories & Frameworks
The different types of stories you can use in business contexts
Different storytelling frameworks to help you structure and build your stories
Examples of great storytelling in action.
Module 4: Practice time!
Using a hypothetical scenario or a real-life case study, participants will have time to design and then share a strategic story to help put the learning into practice
What you’ll get as part of this training
Each participant will receive printed tools during the training to help make the learning stick
Your team will receive a copy of the slides presented
If required, we can supply a Certificate of Completion for each team member
Your questions answered
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Your workshop includes:
Pre- and post-workshop meetings to ensure we deliver what you need for your team
A pre-workshop survey with your team to understand where we can make the most impact
A copy of the slides and materials presented
Printed collateral on the day to help guide the learning
Facilitation on-site by a master facilitator
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A two-hour, on-site workshop, including all pre- and post-workshop meetings, design, and printing, is $3,000 AUD + GST, for up to 15 people.
To secure your spot, we require a 30% deposit when you book. The remainder of the cost will be billed after the workshop is completed.
Any accommodation and travel-related costs will be added to your final invoice.
A 60-minute webinar is $1,500 AUD + GST.
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We understand that unexpected things happen sometimes. We require 48 hours notice to reschedule. You must reschedule your workshop within the next three months.
If you need to cancel your workshop, you will need to do so at least two weeks’ prior to your booking. If not, you will forfeit your 30% deposit.
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For most teams, you will need to book a room of your choice at your premises.
If you want to go off-site for your workshop, please let us know and we can look at different options.
About your facilitator
Mel Loy SCMP
Founder and Director, Cuttlefish; IABC Asia-Pacific Region Board Member; IABC Asia Pacific Academy Partner
Mel Loy is a self-confessed serial ideator, obsessed with how humans behave and what that means for effective communication. After studying journalism she discovered a love not for reporting but for the power of communication — and went on to spend more than 20 years in increasingly senior corporate communication roles across emergency services, construction and mining, early learning, retail and more.
In late 2020, after leading her team through the COVID-19 pandemic, Mel started her own agency. Today her small-but-mighty team at Cuttlefish provides consulting and training to clients across Australia and overseas, specialising in internal, change, crisis and strategic communication.
Mel is the author of two books — Change Isn't Hard and Less Chatter, More Matter — and host of the Less Chatter, More Matter podcast. An international award winner for her training programs and strategies, a sought-after facilitator and keynote speaker, and a certified Strategic Communication Management Professional (SCMP), and a volunteer Board member for IABC Asia-Pacific. When she’s not obsessing over words and human behaviour, Mel is teaching group fitness classes and yoga at her local gym.